THE BRIEF
CHALLENGE
A respected independent label whose visual output looked different on every release, diluting recognition across a growing roster.
STRATEGY
The Plan
One label system, infinite artist expression: a fixed typographic and grid architecture with variable color and photography per artist.
CREATIVE DIRECTION
The Look
Grain, contrast, and analogue imperfection. Print-first thinking translated to vertical video.
EXECUTION
WHAT WESHIPPED.
- 01Label identity and release template system
- 02Artist campaign art direction
- 03Music video and behind-the-scenes content
- 04Social rollout playbook per release
- 05Out-of-home posters in three cities
VISUAL GALLERY
RESULTS
WHAT ITMOVED.
Release-week engagement doubled and the label's social channels became a destination rather than a feed.
0X
Release engagement
+0%
Saves per post
0
Campaigns shipped
Placeholder metrics shown for layout purposes only — replace with verified campaign data.
NEXT PROJECT
RezelionFashion / Lifestyle
YOUR NEXT CAMPAIGNSHOULD BE BIGGER.
Tell us what you're building. We'll help you figure out how to make people care.